Perusing some old books in the London Library, I came across this statement on the English press. It’s as relevant today as it was in 1938.
But in England the links between government and newspapers are much more remote and subtle. The newspaper press is largely trustified – that is, controlled by rich men whose interests on the whole are bound up with conservatism. At the same time the commercial aspect of newspapers – reader-interest on the one hand and advertising on the other – make daily newspapers incline towards sensationalism, which means, towards opening their columns to anything which seems likely to increase circulation. And this sensationalism, bad as it is on the aesthetic and moral sides, does at least ensure a continuation of competition and rivalry in enterprise, which brings in its wake much of what we value as “freedom of expression of opinion.”
From “Propaganda” by Richard S. Lambert (Thomas Nelson & Sons Ltd, 1938)